We loved making people at Scania move by trying something new
Creating an innovation routine is a real challenge in many ways. First because innovation is not naturally perceived as adding value to the organization in practical terms, compared to the core business of it. Due to Scania’s 60 years in Brazil, Corporate Relations was developing a series of marketing activations (a teaser-like activity, meant to […] Read More
Gamification Anticipation Framework
Gamification will fail, says Gartner. This is an often-quoted reference about gamification, and it brings, of course, doubts about if gamification should or should not be implemented. Gamification is the use of elements commonly belonging to games with a purpose that goes beyond pure entertainment. In the case of my study it was about the use of game elements in […] Read More